Towards the 2022 campaign

In the new episode of “A cielo aperto – Con I frutti della terra” of 01/09/2022 available on our YouTube channel.

Claudio Ferri interviews our President Pier Luigi Arata and our General Manager Michele Bertoli, together with Tiberio Rabboni, President of OI Pomodoro da Industria Nord Italia, and Francesco Nizzoli, Export Manager of Solana Spa.

How was the last campaign? What are the words and the challenges that should join all the players in the tomato supply chain for the 2022 campaign? Programming, shared rules and sustainability. The tomato from Northern Italy stands out for its quality and safety characteristics for consumers, but the competition for the product from abroad is very strong.

These are just a few topics that will be discussed in this new episode.